From the eXtension Diversity, Equity, and Inclusion Community of Practice:
In a recent webinar entitled “Utilizing Technology to Reach Diverse Audiences”, presenters Anne Adrian, Terrence Wolfork, and Yolanda Surrency, promoted the use of smartphones as just one way that Cooperative Extension could extend its reach to reach Hispanic audiences. Hispanics are the fastest growing demographic in America, currently accounting for approximately 17% of all Americans with a future projection to reach 24% by 2025. While their ownership of desktop computers (72 percent Hispanic, 83 percent White), is lower than Whites; their ownership of smartphone, (49 percent Hispanic, 46 percent White) is more than Whites according to a Pew Research Study. The same study also states that Hispanics assess the internet at a higher percentage than Whites (76 percent to 60 percent), and use social media sites at a higher percentage than Whites (68 percent to 66 percent). So if you have a desire to expand Cooperative Extension’s reach, here is just one tip on how to utilize technology to reach the Hispanic audience.
